Veterans Hospital Administration:
"A Million Reasons to Volunteer"

The Challenge: The Veterans Health Administration needed to promote volunteerism within the VA, while targeting a younger, more diverse demographic.

The Solution: Let volunteers tell their own stories to others in a powerful and contemporary way. This award-winning piece profiles four volunteers who speak from the heart about the emotional and physical benefits of volunteering. It was recently screened by President Bush and is the recipient of a Communicator and Aegis Award, as well as The Secretary's Group Award for Exceptional Accomplishments, fromSecretary of Veteran Affairs Anthony Principi.

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